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Research papers

Service strategies in practice

In order to set the scene for the topic on which I am going to speak I will have to give you a few details about SAS Service Partner. The Catering Company which today operates under the name SAS Service Partner was established in 1961 as SAS Catering...

Catalogue: Seminar 1987: Strategies For Service Management
Author: Ivar Samrén
June 15, 1987
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Citation

Samrén, I. (1987a, June 15). Service strategies in practice. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/service-strategies-in-practice


Research papers

Survey research techniques in spatial and economic planning in an Arab context

This paper presents the broad data requirements and the concomitant research tools needed for spatial and economic planning in the context of an Arab metropolis. It then stresses the need for creating a programme of research which continually updates...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Nicos Rossides
Company: MEMRB
June 15, 1987
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Citation

Rossides, N. (1987a, June 15). Survey research techniques in spatial and economic planning in an Arab context. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/survey-research-techniques-in-spatial-and-economic-planning-in-an-arab-context


Research papers

Developing a service strategy

The basis of my paper concerns the development of Service Management Strategies. With this in mind, my presentation is split into three distinct parts.

Catalogue: Seminar 1987: Strategies For Service Management
Author: Conrad Free
June 15, 1987
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Citation

Free, C. (1987a, June 15). Developing a service strategy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/developing-a-service-strategy


Research papers

Expert systems in strategic marketing planning

In this paper we will explore the use of decision support and expert systems in strategic marketing planning, give a short outline of an expert system for a pharmaceutical company and show the implementation of that system in a PC/AT environment.

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: Christer Carlsson, Pirkko Walden, Sten-Olof Hansen
June 15, 1987
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Citation

Carlsson, Walden and Hansen (1987a, June 15). Expert systems in strategic marketing planning. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/expert-systems-in-strategic-marketing-planning


Research papers

Segmenting and constructing markets

The purpose of this chapter is to provide an outline of some prominent issues in the area. There is particular emphasis upon marketing considerations and applications. The marketing man can be faced nowadays with bewildering volumes of data, gathered...

Catalogue: Consumer Market Research Handbook
Author: Tony Lunn
August 1, 1986
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Citation

Lunn, T. (1986a, August 01). Segmenting and constructing markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/segmenting-and-constructing-markets


Research papers

A new challenge: Strategic research (French)

My objective is neither to deliver a case history of the utilisation of surveys for strategic purposes, nor to present a new, revolutionary method. Rather, on the grounds of my dual experience as a Manager and a Consultant in the area of strategic...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Louis Tuvee
June 15, 1985
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Citation

Tuvee, L. (1985a, June 15). A new challenge: Strategic research (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-new-challenge-strategic-research-french-


Research papers

The contribution of research to corporate and strategic planning

The essence of Volvo's strategic guidelines about people is more a matter of leadership than money. The more one gives, the more one receives in return. People both inside and outside the company must be the two key priorities. The result will be...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Göran Carstedt
June 15, 1985
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Citation

Carstedt, G. (1985a, June 15). The contribution of research to corporate and strategic planning. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-contribution-of-research-to-corporate-and-strategic-planning


Research papers

The emergence of home banking

We now see the development of home banking as an inevitable trend: the technology involved has proven reliable, with new applications being developed at a rapid pace. Furthermore, a market for these new services clearly exists already, and in our...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Jean Hussenet
June 15, 1985
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Citation

Hussenet, J. (1985a, June 15). The emergence of home banking. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-emergence-of-home-banking


Research papers

A new challenge: Strategic research

My objective is neither to deliver a case history of the utilisation of surveys for strategic purposes, nor to present a new, revolutionary method. Rather, on the grounds of my dual experience as a Manager and a Consultant in the area of strategic...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Louis Tuvee
June 15, 1985
×

Citation

Tuvee, L. (1985a, June 15). A new challenge: Strategic research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-new-challenge-strategic-research